Edgmont's Sang Kee to Reopen as Azie
Sang Kee Noodle Bowl in Edgmont Square Shopping Center will close its doors Aug. 29 and reopen as Azie Southeast.
Sang Kee Noodle Bowl, which has been open for about one year, will soon close its doors and be revamped into Azie Southeast.
Sang Kee, owned by Dr. Win Somboonsong and Sultida Somboonsong of Win Signature Restaurants and located in Edgmont Square Shopping Center, will close on Aug. 29.
The restaurant, which will maintain ownership, will close for a week to make some decor changes and train staff on the new menu and will then have a soft opening on Sept. 5, according to Azie Southeast General Manager Byung Lee.
Azie Southeast's grand opening will be Sept. 19.
Win Signature Restaurants also owns and operates Azie in Media and Villanova, as well as Mixx in Villanova, Teikoku in Newtown Square and Mikado Thai Pepper in Ardmore. Chef Jimmy Chang, who helped to open Azie Media with Chef Kaz Mitsui, will be Azie Southeast's new chef.
"Azie is very successful so why not stick with something we're good at," Lee said.
He said the new menu will be similar to the other two Azie locations but will not offer sushi or sashimi.
"We don't want to compete with Teikoku, which offers sushi, and is right down West Chester Pike," Lee said.
The area wasn't ready for a noodle bowl like Sang Kee, Lee said, and this time the restaurant owners are doing their homework in the hopes that their third restaurant at the same location will be a success.
Prior to Sang Kee, Win Signature Restaurant opened Parker's Prime at the same location and also with little success.
"The third time will be the charm," Lee said.
Lee doesn't believe its the location that is the problem and it's more about knowing the location and the demographic, he said.
"We need to concentrate on what's here," Lee said. "There are a lot of family-friendly places and the movie theatre is here. The reason Bonefish Grill and Giuseppe do so well is because their price point is perfect and they are family friendly. That's what we want to do and we're really doing our homework, studying the demographic and creating a menu around that."
He said most of the Sang Kee staff will be re-hired as Azie staff but they are still hiring and will hold a career fair shortly.
"We already have a brand new restaurant," Lee said. "We're just going to tweak it a little bit with decor, change the menu and get this thing right."