The May catalog shows, "Wendi and her partner Maggie and daughters" and "Wendi, daughters Raven and Clover, and partner Maggie" under the title "Freedom of Expression."
In the picture both women are wearing wedding bands.
According to OneMillionMoms.com, J.C. Penney should remain neutral in the cultural war and has asked its readers to contact their local store managers and the corporate offices.
"Since the corporate office doesn't consider your call important, please call, or visit, your local store manager. Local managers are more likely to listen to your concerns and pass them along to the corporate office. Please be kind when you ask them to tell corporate that they should remain neutral in the cultural war. What was the purpose in stating on page eleven that Wendi and Maggie are partners?"
According to BuzzFeed.com, many readers seem to be in favor of the ad.
President Barack Obama also became the on Wednesday.
Tell us what you think about the Penney's ad.